Breaking New Ground: Tips from Jaren and Drew's Land Mavericks Playbook
Dec 5, 2023
auto_awesome
Jaren Barnes and Drew Haney share tips on land investing: data, funding, startup capital, following up with leads, outsourcing, lowball offers, finding opportunities without spending money, roles in the company, outsourcing direct mail marketing, expressing gratitude.
Targeting specific demographics can increase the likelihood of finding profitable land deals.
Outsourcing marketing and lead generation can streamline the process and deliver warm leads to investors.
Consistent and aggressive follow-up with seller leads and strong leadership skills are crucial for success in land investing.
Deep dives
The Land Investing Masterclass: A Comprehensive Program for Land Investors
The Land Investing Masterclass is a one-on-one coaching program that provides aspiring land investors with all the tools and resources they need to succeed in the land business. The program includes training through the Land Maverick Academy, strategic partnerships with marketing and lead processing companies, and access to funding through Rooster Capital. The program offers direct access to experienced coaches, comprehensive training on market selection, direct mail campaigns, and negotiation skills. Members also receive a build-out of a custom Pebble environment, which is a valuable resource for managing leads. The Land Investing Masterclass aims to help investors scale their business to a 100k month model and offers ongoing support and mentorship.
The Importance of Targeting Pre-Probate, Senior Owners, and Inherited Property
Targeting specific demographics such as pre-probate, senior owners, and inherited property can greatly increase the likelihood of finding profitable land deals. By pulling data from alternative sources like PropStream and using specialized filters, land investors can gain a competitive edge and target property owners who may be more motivated to sell. These specific demographics often have less competition, allowing investors to negotiate better deals and generate higher profits. Utilizing data services like supercharge offers and Vercium can further enhance the effectiveness of direct mail campaigns, ensuring that land investors receive valuable warm leads for potential acquisitions.
The Benefits and Challenges of Outsourcing Marketing and Lead Generation
Outsourcing marketing and lead generation to companies like supercharge offers allows land investors to focus on their core competencies while leveraging the expertise of professionals in the field. Supercharge offers provides end-to-end marketing solutions, from pulling lists to handling direct mail campaigns and retargeting ads. With their comprehensive services and attention to detail, they streamline the process and deliver warm leads to investors. However, while outsourcing can be highly beneficial, it is crucial for investors to remain involved and provide feedback to ensure that the campaign aligns with their goals and preferences. Regular monitoring and communication with the marketing service provider are key to achieving optimal results.
Outsourcing and Scaling in the Land Business
The podcast episode discusses the benefits of outsourcing and scaling in the land business. The speaker explains how having systems in place and competent employees allow for a hands-off approach to running the business. They emphasize the importance of training and compensating employees well in order to build a strong team. While acknowledging the challenges of finding the right people and ensuring effective leadership, the speaker highlights the potential for success when employees are motivated and provided with clear vision and opportunities.
The Importance of Follow-up and Leadership in Land Investing
Another key topic discussed in the podcast is the significance of follow-up and leadership in land investing. The speakers stress the importance of consistent and aggressive follow-up with seller leads, highlighting how it can significantly impact success in the business. They also emphasize the need for strong leadership skills, explaining how caring for and valuing employees can enhance their commitment and performance. Furthermore, they discuss the significance of building rapport with seller leads and making offers early in the process, which increases the likelihood of successful deals.
Jaren and Drew have been working together over the past year on a podcast and running a community of land investors. They offer coaching, funding, and a lot of other resources. This episode covers everything from their thoughts about data, funding, startup capital, the importance of following up with leads, and many other fascinating topics.
