Outsourcing and Supercharged Offers

This chapter explores the benefits of outsourcing tasks in a real estate business, focusing on direct mail marketing and the use of supercharged offers. The speakers discuss the trust and attention needed when outsourcing list pulling, as well as the importance of refining direct mail letters and sending a sufficient amount of mail. They also highlight the use of call answering services and the need for hands-on involvement and prompt responsiveness.