Mind Pump: Raw Fitness Truth 2262: Six Reasons Trainers Fail
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Feb 1, 2024 The discussion dives into the high turnover rates among personal trainers and clients, revealing the struggles many face. Six reasons trainers fail include poor sales skills, inability to connect with clients, and a misunderstanding of business basics. Effective communication, meeting clients where they are, and focusing on foundational exercises over flashy workouts are key themes. The conversation emphasizes the need for trainers to refine their skills for better client outcomes and sustainable success.
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Mastering the Art of Selling for Trainers
- Trainers must master the art of selling, which involves effectively communicating the value of change.
- This includes selling clients on adopting difficult lifestyle changes and believing in their own ability to succeed.
Speak Your Client's Language
- Avoid technical jargon when communicating with clients; use clear, simple language they understand.
- Focus on conveying the message effectively, not showcasing your knowledge.
Know Your Business Macros
- Understand the "macros" of your business: leads, appointments, show-up rates, closing percentages, and average sale value.
- This allows you to reverse-engineer your income goals and identify areas for improvement.