Daphne Tideman, Growth and Startup coach, discusses product/market fit and the importance of business/channel models. She emphasizes the significance of research in business growth and explores the differences between product management and brand management. Conversion rate optimization in e-commerce is also discussed.
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insights INSIGHT
Beyond Product-Market Fit
Product-market fit must include the right business/channel models for growth to work.
Having just a great product is not enough; channels and pricing must align with customer and market needs.
volunteer_activism ADVICE
Do Deep Research Before Growth
Always conduct extensive research on customers beyond your immediate circle before growth attempts.
Regularly test pricing, channels, and messaging to ensure alignment with what customers actually want.
volunteer_activism ADVICE
Schedule Continuous Customer Research
Make research an ongoing, scheduled activity, not a one-time event.
Keep close to customers by regularly collecting feedback and sharing findings internally.
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What is the secret to exponential product growth? Daphne Tideman, Growth and Startup coach, joins us on the podcast this week. She discusses Product/market fit, the importance of business/channel models, and where companies go wrong when looking to grow their products.
Featured Links: Follow Daphne on LinkedIn and Twitter | Daphne’s book‘Growing Happy Clients’ | Read Daphne’s articles on Medium | Reid Hoffman ‘Blitzscaling’book | ‘Thriving In Hypergrowth’ – Cassidy Fein on The Product Experience
Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
The Product Experience