The Product Experience
Rerun: The secret guide to product growth – Daphne Tideman (Growth Mentor)
Dec 27, 2023
Daphne Tideman, Growth and Startup coach, discusses product/market fit and the importance of business/channel models. She emphasizes the significance of research in business growth and explores the differences between product management and brand management. Conversion rate optimization in e-commerce is also discussed.
34:00
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Quick takeaways
- Product market fit is essential for growth, but it's not enough; product market channel model fit aligns business models and channels with the market and product, setting up for sustainable growth.
- Thorough research on target audience, needs, and channels is crucial for growth; continuous monitoring and alignment ensure meeting customer expectations.
Deep dives
Importance of Product Market Fit and Product Market Channel Model Fit
Product market fit is essential for any growth journey. It means finding an audience that loves your product, retains it, and provides good feedback. However, product market fit alone is not enough. It is vital to consider the product market channel model fit, which entails aligning your business model and channels with the market and product. This ensures that everything sets you up for success, not just one element. With growing competition, having a strong foundation in all these areas becomes crucial for sustainable and scalable growth.
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