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Rerun: The secret guide to product growth – Daphne Tideman (Growth Mentor)

The Product Experience

CHAPTER

Product Management, Brand Management, and Conversion Rate Optimization

The chapter explores the differences between product management and brand management, emphasizing the importance of customer experience and the often overlooked elements that bring the brand to life. It also discusses the role of conversion rate optimization (CRO) in e-commerce businesses and its impact on testing and learning fundamental aspects of the business.

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