Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her list is growing well, she is concerned that her email marketing is not generating results. In this episode, I break down the steps to overcome this issue.
- How to evaluate the open rate of your emails
- The factors that impact deliverability and how to navigate these
- How to improve your click-through rate by nailing your copywriting skills and mixing up your email structure
- How your sales page can impact the results of your email marketing
- Evaluating the relevancy of your email list by getting specific on your lead magnet
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