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Ask Steph: How do I boost email list engagement?

Imperfect Action

00:00

Is Your Sales Page Not Converting?

Once someone has clicked from your email onto your sales page, it is now the sales page's job to sell to them. The goal with your sales page and your emails isn't to get them excited about your offers. Excitement isn't what sells. Your audience doesn't care about what you are selling as much as you do. You should be able to see at least in your email marketing tool that they've clicked on that link to the sales page. And then that you can narrow it down like to who's clicked on that page and then you can reach out to them that way.

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