Ask Steph: How do I boost email list engagement?
Imperfect Action
00:00
Email Marketing Tools - How Do We Influence That Click Rate?
Some email marketing tools will let you message their support and ask them to switch you. It could also be other factors that impact deliverability. If your emails are really large file sizes, if you're embedding photos and GIFs, that can really make the file quite bloated too. Then the next thing we wanna look at is that click rate. So once somebody has opened that email, now you need to get them reading and you need to keep them reading with persuasive good copy. Being a good copywriter means knowing who you are writing for and writing in a way that clearly communicates to that particular person.
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