

Matt Gray & Russell Brunson: Rewiring Your Subconscious for Business Breakthroughs | #Marketing - Ep. 47
8 snips Jun 25, 2025
Join Russell Brunson and his friend Matt Gray, a master of audience connection, as they delve into the sneaky role of the subconscious mind in business success. They reveal how deeply ingrained beliefs can either propel or sabotage your efforts. Matt shares his innovative survey strategy to tap into audience fears and dreams for powerful marketing content. They also explore the psychology behind sales and the art of storytelling, helping you overcome mental barriers to unlock your true potential. Prepare for a mind-expanding discussion!
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Subconscious Drives Success
- Your subconscious beliefs are a primary force driving or sabotaging business success.
- Reprogramming these beliefs can unlock breakthroughs beyond just strategy changes.
Freud to PR to Sales Psychology
- Edward Bernays applied Freud's subconscious theory to mass persuasion and PR.
- This foundation links subconscious psychology directly to sales and marketing strategies today.
Use Surveys to Craft Content
- Survey your best customers with three questions about their fears, desires, and worries.
- Use their answers to create content that directly addresses their subconscious needs.