Join Russell Brunson and his friend Matt Gray, a master of audience connection, as they delve into the sneaky role of the subconscious mind in business success. They reveal how deeply ingrained beliefs can either propel or sabotage your efforts. Matt shares his innovative survey strategy to tap into audience fears and dreams for powerful marketing content. They also explore the psychology behind sales and the art of storytelling, helping you overcome mental barriers to unlock your true potential. Prepare for a mind-expanding discussion!
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insights INSIGHT
Subconscious Drives Success
Your subconscious beliefs are a primary force driving or sabotaging business success.
Reprogramming these beliefs can unlock breakthroughs beyond just strategy changes.
insights INSIGHT
Freud to PR to Sales Psychology
Edward Bernays applied Freud's subconscious theory to mass persuasion and PR.
This foundation links subconscious psychology directly to sales and marketing strategies today.
volunteer_activism ADVICE
Use Surveys to Craft Content
Survey your best customers with three questions about their fears, desires, and worries.
Use their answers to create content that directly addresses their subconscious needs.
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In 'Propaganda,' Edward Bernays lays out his vision for using propaganda to influence various aspects of society, including government, politics, art, science, and education. The book discusses the 'conscious and intelligent manipulation of the organized habits and opinions of the masses' as an essential element in democratic society. Bernays argues that this manipulation is carried out by an 'invisible government' of professional propagandists who shape public thoughts, values, and responses. The book explores the psychological and social science basis of propaganda and its application in different fields, highlighting its potential for both beneficial and detrimental uses[2][3][5].
The Five Second Rule
Mel Robbins
In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate your success or quietly sabotage everything you’re trying to build.
Matt and I share personal strategies we’ve used to reprogram our own thinking, uncover hidden mental roadblocks, and create breakthroughs in our businesses. If you’ve ever felt stuck despite following the right playbook, this episode will help you understand why.
I also loved hearing how Matt approaches content - especially how he taps into the fears and dreams of his audience to create messaging that converts. He shares a brilliant (and simple) survey strategy you can use to build high-impact content from your customer’s subconscious beliefs.
We even dive into the history of propaganda, PR, and the psychology behind why some people succeed with the same tools that others struggle with. This episode is a crash course in rewriting the internal script that’s holding you back.
Key Highlights:
How your subconscious beliefs quietly shape your business results - whether you know it or not
The difference between conscious decisions and the stories your subconscious is really acting on
Why traditional mindset work often falls short - and what actually rewires your beliefs
Matt’s 3-question survey method to uncover exactly what your audience is thinking and feeling
A candid breakdown of the “art vs algorithm” debate - and how to create content that stays true to your voice while still performing online
The surprising link between Freud, propaganda, and modern sales psychology
This episode will challenge the way you think about success - and give you the tools to shift from self-sabotage to unstoppable momentum.
The Russell Brunson Show 
