

How Amazon, Workday, and LinkedIn leaders use AI to transform sales
10 snips Dec 17, 2024
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Incremental AI Integration
- LinkedIn integrates AI incrementally by finding simple, habit-changing wins for their sales teams.
- They embed AI into existing workflows, like Sales Navigator and Gong, to help prepare and enhance conversations.
Link AI to Sales Outcomes
- Connect AI initiatives to clear outcomes like selling better, faster, and stronger.
- Demonstrate AI's impact on deal health and size to drive adoption and change behavior.
Balance Science and Art in Sales
- Push automation to give sales reps more balanced selling time and reduce admin work.
- Emphasize that AI frees up reps for relationship-building and unique selling strengths.