Newsletter Operator
How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and More
Feb 23, 2024
Learn how Adam Ryan grew WorkWeek to $1M+ per month and 500k+ subscribers, the debate on newsletter recommendations being a Ponzi scheme, B2B vs. B2C newsletters, selling ads with a small audience, strategies for paid subscriber acquisition, B2B lead gen tactics, maximizing audience potential, and prioritizing quality over quantity for newsletter subscribers.
52:26
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Quick takeaways
- Strategic slow growth is vital for scalable ventures, while lifestyle businesses may benefit from an agency model.
- Emphasize content-to-commerce strategies for revenue growth, aligning products with audience needs to drive engagement and sales.
Deep dives
Identifying Opportunity in B2B Content Creation
Starting Workweek in 2021, Adam Ryan identified a gap in quality B2B content targeting industry experts like chief people officers. By collaborating with industry experts, Workweek aims to deliver superior content for a niche audience, focusing on building brands and products that cater to specific roles within organizations.
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