12min chapter

Newsletter Operator cover image

How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and More

Newsletter Operator

CHAPTER

Strategic Decision Making for Workweek: B2B vs. B2C

The chapter explores the strategic choice of opting for B2B over B2C for Workweek, emphasizing the value of quality content for building a successful media business. It discusses the economics of B2B newsletters, highlighting lower churn rates, higher revenue per user, and effective sponsorship monetization strategies for smaller audience bases.

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