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How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and More
Newsletter Operator
Quality Content Reduces Customer Acquisition Costs
High-quality content leads to lower churn rates, higher output, better LTB, and greater business success. Targeting different audience segments requires varying customer acquisition costs, but unique content can drive efficient customer acquisition through word of mouth, organic growth, and referrals. In B2B, competition in consistently creating content is lower compared to other sectors like gaming. Quality content also enables newsletter sponsorships to be priced higher with an average CPM of around 150, hence, necessitating a proficient sales team for successful sales.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode