The Future of Supply Chain: a Dynamo Ventures Podcast When TikTok Trends Meet Supply Chains: Are We All Just Chasing Viral Fads? Featuring Kevin O’Marah of zero100
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Jan 15, 2025 Kevin O’Marah, the Chief Research Officer at zero100, dives into the dynamic world of supply chains influenced by social media. He discusses how platforms like TikTok are reshaping demand patterns and consumer behavior, especially among Gen Z. The conversation addresses the shift to demand-driven models and the sustainability challenges tied to fast fashion. O'Marah also highlights successful examples of adapting supply chains to viral trends, offering insights into what companies need to consider in this rapidly changing landscape.
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Kevin O'Marah's Supply Chain Journey
- Kevin O'Marah's first supply chain job was as a shipper receiver, using paper-based systems.
- He later worked at Oracle, Gartner, Amazon, and co-founded 0100 and SCM World.
Demand-Side Technology's Rise
- Supply chain historically focused on technology for the supply side.
- Demand-side technology like e-commerce and social media has recently become dominant.
TikTok's Untapped Potential
- TikTok's rich data provides deep insights into consumer desires.
- This data is largely untapped for supply chain planning, which relies on basic forecasting.