The Future of Supply Chain: a Dynamo Ventures Podcast
#199: When TikTok Trends Meet Supply Chains: Are We All Just Chasing Viral Fads? Featuring Kevin O’Marah of zero100
Jan 15, 2025
Kevin O’Marah, the Chief Research Officer at zero100, dives into the dynamic world of supply chains influenced by social media. He discusses how platforms like TikTok are reshaping demand patterns and consumer behavior, especially among Gen Z. The conversation addresses the shift to demand-driven models and the sustainability challenges tied to fast fashion. O'Marah also highlights successful examples of adapting supply chains to viral trends, offering insights into what companies need to consider in this rapidly changing landscape.
26:32
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Quick takeaways
- The rise of social media platforms like TikTok has shifted supply chain dynamics, making demand-side influences more critical than traditional supply strategies.
- Balancing sustainability with consumer preferences presents a challenge, as brands must educate Gen Z about responsible consumption amidst fast fashion trends.
Deep dives
The Shift from Supply to Demand Dominance
In recent years, the focus of supply chain management has shifted significantly from supply-side strategies to demand-side influences. This transition is highlighted by the rise of e-commerce and social media platforms like TikTok, which have empowered consumers and resulted in an imbalance where demand now outweighs supply by a considerable margin. The investment in demand-oriented technologies, data analytics, and consumer engagement has surged, far outpacing traditional supply chain investments. As a result, businesses must adapt to a landscape where understanding and responding to consumer preferences is paramount for operational success.
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