Kevin O’Marah
Chief Research Officer at zero100, a research and data platform for chief operating officers and chief supply chain officers. Expert in supply chain technology and operations.
Best podcasts with Kevin O’Marah
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Jan 15, 2025 • 27min
When TikTok Trends Meet Supply Chains: Are We All Just Chasing Viral Fads? Featuring Kevin O’Marah of zero100
Kevin O’Marah, the Chief Research Officer at zero100, dives into the dynamic world of supply chains influenced by social media. He discusses how platforms like TikTok are reshaping demand patterns and consumer behavior, especially among Gen Z. The conversation addresses the shift to demand-driven models and the sustainability challenges tied to fast fashion. O'Marah also highlights successful examples of adapting supply chains to viral trends, offering insights into what companies need to consider in this rapidly changing landscape.
Jun 21, 2024 • 25min
SHEIN is Bigger than Ever - Should Global Brands Follow Their Lead?
Kevin O’Marah, Chief Research Officer; Geraint John, VP of Research; and Steve Hochman, VP of Research, dissect SHEIN’s rise as a fast-fashion giant. They explore its AI-driven supply chain that allows for rapid style releases and the lessons other brands can learn from this model. The discussion highlights ethical concerns surrounding labor practices and the environmental impact of fast fashion. The trio also examines supply chain resilience in the Asia Pacific and SHEIN’s strategies for navigating competition while promoting sustainability.
