Kevin O’Marah, the Chief Research Officer at zero100, dives into the dynamic world of supply chains influenced by social media. He discusses how platforms like TikTok are reshaping demand patterns and consumer behavior, especially among Gen Z. The conversation addresses the shift to demand-driven models and the sustainability challenges tied to fast fashion. O'Marah also highlights successful examples of adapting supply chains to viral trends, offering insights into what companies need to consider in this rapidly changing landscape.

Kevin O’Marah, Chief Research Officer; Geraint John, VP of Research; and Steve Hochman, VP of Research, dissect SHEIN’s rise as a fast-fashion giant. They explore its AI-driven supply chain that allows for rapid style releases and the lessons other brands can learn from this model. The discussion highlights ethical concerns surrounding labor practices and the environmental impact of fast fashion. The trio also examines supply chain resilience in the Asia Pacific and SHEIN’s strategies for navigating competition while promoting sustainability.