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9min chapter
#199: When TikTok Trends Meet Supply Chains: Are We All Just Chasing Viral Fads? Featuring Kevin O’Marah of zero100
The Future of Supply Chain: a Dynamo Ventures Podcast
Social Selling and Sustainable Fashion
This chapter explores the impact of social selling on sustainability within the fast fashion sector, particularly through platforms like TikTok. It examines consumer behavior, the importance of informed shopping, and how companies are adapting their supply chains to meet the instant demands of social media trends.
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