When TikTok Trends Meet Supply Chains: Are We All Just Chasing Viral Fads? Featuring Kevin O’Marah of zero100
The Future of Supply Chain: a Dynamo Ventures Podcast
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The Shift to Demand-Driven Supply Chains
This chapter explores the evolution of supply chain dynamics towards a demand-driven model, driven largely by the rise of e-commerce and social media like TikTok. It emphasizes the challenges supply chain managers face in adapting traditional forecasting methods to the fast-paced and unpredictable consumer behavior shaped by modern digital platforms.
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