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#4: Ebay's VP Design & Global Creative Director, Dave Lippman, lessons from Apple & Ebay on dancing between data and intuition

Mar 6, 2017
Dave Lippman, VP of Design at eBay and former creative director at Apple, dives into his unique journey of balancing data and intuition in design. He contrasts the differing design philosophies of Apple and eBay, sharing insights on navigating corporate cultures. Lippman emphasizes the significance of adaptability and self-awareness in career growth. He also discusses the challenges of making design more impactful within complex organizations and the evolving landscape of conversational commerce, highlighting the need for designers to embrace AI and intuitive user experiences.
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Podcast summary created with Snipd AI

Quick takeaways

  • Designers must navigate the tension between creativity, craft, and strategy by understanding the specific context of each project.
  • Embedding designers in decision-making processes at eBay contrasts with Apple's intuitive approach, enhancing design's visibility and accountability.

Deep dives

The Designer's Dilemma: Balancing Creativity and Strategy

Designers face an inherent tension between creativity, craft, and strategic thinking. While traditional education often emphasizes craftsmanship, the modern design landscape requires a balance of these three elements, which can vary depending on the specific problem being addressed. Understanding the context of a project is crucial in determining which component should take precedence at any given moment. This ongoing struggle among designers, however, is rarely discussed openly, highlighting a gap in industry communication.

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