16min chapter

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#4: Ebay's VP Design & Global Creative Director, Dave Lippman, lessons from Apple & Ebay on dancing between data and intuition

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CHAPTER

Design Dynamics: Apple vs eBay

This chapter explores the contrasting design philosophies and decision-making processes at Apple and eBay, emphasizing the critical role of context and problem-solving in design. It delves into how designers navigate the complexities of each company's culture, the importance of clear communication, and the challenges faced in elevating design's significance within organizations. The discussion culminates in reflections on a career transition from Apple to eBay, highlighting opportunities for impactful design within eBay's unique dual-sided marketplace.

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