This Week in Startups Culture | Scaling Your Startup S2 E7: 15five’s David Hassell & Balloon’s Amanda Greenberg | E1221
May 25, 2021
David Hassel, CEO of 15Five, and Amanda Greenberg, Co-founder of Balloon, dive into the art of building strong workplace cultures. Hassel shares strategies for scaling company culture while keeping it human-centric. Greenberg discusses essential processes for navigating team dynamics in hybrid environments. They emphasize the importance of intentional culture design, effective communication, and empathy in leadership. The conversation wraps with insights on remote work challenges, compensation equity, and creating loyal, engaged teams.
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Culture Timing
- Start thinking about your company culture as early as possible.
- It gets harder to steer culture in a positive direction later.
Culture as Community
- Think of your company culture as a community with shared characteristics.
- Make it transformational, helping employees achieve their goals.
Five-Step Culture Building Process
- Clarify your foundation: mission, values, operating principles, and cultural norms.
- Over-communicate this foundation; values are lived only if they're in everyone's awareness.