Marketing Against The Grain Top 5 Marketing Tactics To 10X Startup Growth In 2024
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Jul 25, 2024 Discover how storytelling can transform startup marketing, connecting with customers on a deeper level. The hosts explore key hiring strategies to build an effective marketing team and the importance of understanding customer personas. They also focus on optimizing distribution for robust growth and highlight innovative approaches to navigate modern challenges. Case studies from giants like HubSpot and Apple illustrate how a strong narrative and strategic marketing can create competitive advantages for new businesses.
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Prioritize Skills over Experience
- Prioritize skills over experience when hiring a marketing leader.
- Focus on the 3-5 essential marketing skills your business needs.
Find Expert Advisors
- Identify the 3-5 key marketing tasks essential for your business.
- Find advisors who excel in those areas to guide your hiring process.
CEO as CMO
- The CEO must drive the marketing strategy, not delegate it entirely.
- CEOs often possess the most profound understanding of the customer and problem.