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Marketing Against The Grain

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Jul 25, 2024
Discover how storytelling can transform startup marketing, connecting with customers on a deeper level. The hosts explore key hiring strategies to build an effective marketing team and the importance of understanding customer personas. They also focus on optimizing distribution for robust growth and highlight innovative approaches to navigate modern challenges. Case studies from giants like HubSpot and Apple illustrate how a strong narrative and strategic marketing can create competitive advantages for new businesses.
41:01

Podcast summary created with Snipd AI

Quick takeaways

  • Understanding customer personas is crucial for tailored solutions and market differentiation.
  • Having the right marketing team is essential for startup success and growth.

Deep dives

Building the Right Marketing Team

Having the right marketing team is crucial for success. A bad marketing leader or team can lead to failure. Startups need to hire marketers based on their growth needs, finding individuals who can drive traction early on and progress to more predictable channels as the company grows.

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