14min chapter

Marketing Against The Grain cover image

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Marketing Against The Grain

CHAPTER

Masterclass in Marketing Strategies for Startups

This chapter focuses on essential marketing strategies crucial for startups, emphasizing the importance of building a strong marketing team and the critical hiring decisions founders must make. The discussion highlights the necessity of understanding target customers and setting clear expectations to drive effective marketing. Through case studies like HubSpot and Apple, the speakers illustrate how a focused approach to customer personas can create competitive advantages and enhance overall business performance.

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