Sports Media Watch Podcast
NBA media rights official; what's next for WBD; how WNBA fared; Olympics preview
Jul 25, 2024
Exploring NBA's new media rights agreements with major partners, WBD's denied 'match', WNBA successes, and Olympics preview. NBA emphasizing streaming deals, diverse talents in NBA media roles, growth potential in WNBA, and strategies for Olympics viewership.
53:07
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Quick takeaways
- Warner Brothers Discovery faced challenges matching Amazon's NBA media rights package, emphasizing streaming versus cable differences.
- The finalized NBA media rights deals may lead to significant shifts in broadcasting personnel and networks, impacting iconic programs and announcers.
Deep dives
NBA's New Media Rights Deals with Comcast, Disney, and Amazon Announced
The NBA has finalized 11-year media rights deals with Comcast, Disney, and Amazon, bringing the NBA back to NBC, extending ESPN's NBA coverage, and introducing Amazon Prime Video to the mix. Various proposals and rejections by Warner Brothers Discovery complicated the agreement, especially regarding streaming rights versus cable access.
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