Sports Media Watch Podcast cover image

NBA media rights official; what's next for WBD; how WNBA fared; Olympics preview

Sports Media Watch Podcast

CHAPTER

NBA Media Rights and Olympic Viewership

Discussion on the NBA media rights deal and the upcoming Olympics in Paris, focusing on viewer preferences and NBC's broadcasting strategies to cater to diverse audience types. The chapter also touches on ESPN's programming changes and NBC's role as the primary NBA broadcast network.

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