NBA media rights official; what's next for WBD; how WNBA fared; Olympics preview
Sports Media Watch Podcast
Intro
Exploring the NBA's new media rights agreements with Comcast, Disney, and Amazon, including the return to NBC and extension of ESPN's coverage, while also examining the rejection of Warner Brothers Discovery's bid to match Amazon's package. The chapter underscores the NBA's emphasis on streaming-only deals and the complexities of merging linear cable and streaming services.
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