Design Systems Podcast
58. Michael Jeter, Creative Director from Zapier: Systems have always been a part of solving design problems
Jan 18, 2023
Michael Jeter, the Creative Director at Zapier, leads a talented team focused on design consistency and user experience. He delves into the significance of systems thinking in addressing design challenges. The discussion covers the evolving relationship between design systems and branding, especially during turbulent times. Jeter shares insights on the delicate balance between creativity and structure. He also explores the human element in an increasingly algorithm-driven internet and the transformative impact of no-code tools on creative expression.
42:18
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Quick takeaways
- Design systems are essential in creating a consistent user journey, bridging traditional branding with modern digital representation.
- Balancing constraints with creative freedom allows designers to innovate authentically while aligning closely with brand identity.
Deep dives
The Role of Systems in Design and Branding
The importance of systems thinking in design and branding is emphasized, with a focus on creating a consistent user journey from initial interaction to product use. The role of a design systems team is highlighted, showcasing how it fosters emotional connection throughout the brand experience. As design systems evolve, they increasingly represent the digital embodiment of a brand, bridging the gap between traditional physical branding and modern digital representation. This transition requires brand designers to rethink their approach, moving from storytelling alone to a more integrated systems-oriented view.
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