Jon Warden, a seasoned user experience and design strategist with over 25 years of experience and currently GSK's Global Director of UX, shares insights on leveraging design systems in a complex pharmaceutical landscape. He discusses how GSK achieves design consistency across multiple brands and products while prioritizing customer experience. The conversation covers the role of AI and automation in enhancing workflows, balancing creativity and regulatory constraints, and the importance of collaboration across diverse teams to drive innovation.

Send us feedback or episode suggestions.In this episode of The Design Systems Podcast, guest host Richard Banfield takes us on a journey through the intersection of artificial intelligence and design systems. We revisit some of the most compelling discussions featuring experts David Calleja, Nick Hahn, Ranjeet Tayi, and Kate Moran. Together, they unravel how AI is transforming the way digital products are designed and developed. From AI's potential as a creative partner to its role in automating repetitive tasks, this episode dives into the profound impact AI is having on design workflows. We explore how AI can serve as a copilot, adapting in real time to deliver personalized user experiences, and discuss the importance of maintaining human oversight to ensure quality and integrity. Whether it's hyper-personalizing user interfaces or enhancing the efficiency of design processes, AI is not set to replace humans but to augment our creativity and productivity. Join us as we explore the exciting possibilities AI brings to the world of design systems.Check out the original episodes:How AI is Revolutionizing Design Systems and Customer Experiences with Dave CallejaDesign Systems and Ways of Working: Nick Hahn on Collaboration, Adoption, and AIRanjeet Tayi from Informatica: AI-Driven DesignWhy Kate Moran Thinks Humans Are Essential to the Future of Generative UI and AIView the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

Send us feedback or episode suggestions.in this episode Knapsack's VP of Design Leadership, Richard Banfield takes a look back at a conversation between Chris Strahl and Emily Campbell. They discuss the convergence of design and code, and what that actually looks like. They walk through what a designer role looks like in a modern digital product team and Emily explains her idea that design and development are the same. They just have different approaches to the same process or medium.Other topics the duo touch on include questioning if designers should learn to code, intent around design and development, the importance of making intentional decisions, and more.View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.Emily CampbellNow the VP of Design at HackerRank, at the time of original recording Emaily was a Senior Design Specialist for InVision. Emily is a veteran design and product practitioner who focuses on human-centered design, translating creative strategy into business value, building a culture of leadership, and sharing ownership across disciplines. On the side, Emily enjoys exploring the desert around her home in Moab, Utah with her husband and three kids.You can find Emily on Twitter and LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.Other Show NotesLearn about Conway's Law and the Portland Swifts.

Miranda Bouck, a Staff Product Designer at Instacart, shares insights on crafting a unified design system for a vast array of consumer and enterprise needs. She discusses the challenges of harmonizing diverse user experiences while maintaining system flexibility. The conversation highlights the importance of balancing customization and simplicity to enhance user accessibility. Miranda also sheds light on navigating multi-platform design and the role of efficient systems in fostering collaboration within a large organization like Instacart.

Send us feedback or episode suggestions.Many enterprise organizations face the challenge of scaling their design systems as the scope of product support expands through adoption and acquisition.In this episode of the Design Systems Podcast, host Chris Strahl speaks with Will Rodenbough, Senior UX Designer at Avalara, about the critical role of design systems in enabling scalability and supporting a growth-by-acquisition strategy.Key Topics Covered:Scaling Through Systems Thinking: How Avalara's design system harmonizes diverse products across its growing ecosystem.Supporting Growth-by-Acquisition: Strategies for integrating acquired companies into a unified design system.Collaboration and Accessibility: Ensuring stakeholder alignment and prioritizing accessibility as a foundation for scalable design.Listen to discover how Will leverages design systems to drive scalability and growth in a multi-product organization.View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestWill Rodenbough is a Senior UX Designer based in Seattle with over a decade of experience working at startups and industry-leading tech companies. He has been the design lead on the Avalara design system since its inception in 2018, collaborating with teams across the company to provide scalable and accessible solutions that emphasize a thoughtful balance between consistency and flexibility.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

Send us feedback or episode suggestions.In our first episode of 2025, Chris Strahl sits down with Adriana Morales, Design Principal at H-E-B, to explore the evolution, challenges, and triumphs of design systems in organizations at different stages of maturity. Adriana shares her journey from IBM to H-E-B, highlighting how each company’s unique financial priorities and cultural dynamics shape the mission and execution of their design systems. Together, they discuss the paradox of design systems: balancing constraints with creativity, and ensuring they enhance rather than hinder innovation. Adriana also offers actionable strategies for celebrating small wins, sustaining engagement, and demonstrating the tangible value of design systems across teams, leaders, and executives. Tune in for an inspiring start to the new year!View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestAdriana Morales is a Design Principal at H-E-B based in Austin, TX, where she uses systems thinking and radical collaboration to create scalable design systems, resources, and tools to bridge the gaps between design and engineering teams and build cohesive experiences. She believes in nurturing the next generation of designers to find clarity in complexity and uncover their hidden powers.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

Evan Lovely, co-founder of Knapsack, returns to celebrate five years of innovation in design systems with Chris Strahl. They reflect on their journey from agency work to building a SaaS platform, sharing personal anecdotes and lessons learned. The importance of composability and constraints in design is highlighted, with insights on how AI is transforming the industry. They discuss recent shifts in design tools, the balance between flexibility and brand integrity, and the evolving role of community and empathy in the design ecosystem.

Send us feedback or episode suggestions.In this episode, Chris talks with Daniel Ley and Jonas Ulrich from KickstartDS, a framework designed to simplify design system creation and drive meaningful adoption. They dive deep into what adoption really means, moving beyond metrics like component coverage to focus on efficiency, team morale, and an iterative approach. Drawing on real-world examples like UNICEF Germany, they share how effective adoption strategies can reduce complexity, speed up delivery, and maximize impact. Tune in to learn how to measure and represent adoption in ways that truly reflect your design system's value!View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestsJonas Ulrich and Daniel Ley are the founders of kickstartDS and owners of ruhmesmeile, a consultancy specializing in design systems and headless CMS. After over 15 years of experience developing websites and UIs as a traditional online agency, they sought to improve how teams work on web frontends. This vision led them to establish kickstartDS as a corporate venture in 2021, providing an open source meta framework for design system creation.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

In this engaging discussion, Ben Callahan, co-founder of Sparkbox and a creative force in design and development, dives into the profound impact of language on system design and team dynamics. He emphasizes how communication shapes cohesion and drives product innovation. Topics include balancing structure with flexibility to foster creativity, the importance of effective language to bridge gaps in understanding, and the role of collaborative systems in enhancing teamwork. Prepare for insights that blend technical expertise with human-centric design!

Andii Hei, a Senior Product Designer at Wesco, delves into the fascinating parallels between urban planning and design systems. They discuss how both fields share principles of structure and adaptability, while highlighting the importance of collaboration. Andii draws inspiration from diverse disciplines, emphasizing that regulations in design can spark creativity. The conversation also explores the transformative impact of AI on urban planning and the essential balance between human insight and technological advancements.