58. Michael Jeter, Creative Director from Zapier: Systems have always been a part of solving design problems
Design Systems Podcast
Navigating Branding in Turbulent Times
This chapter explores the journey of a creative director tasked with rebranding a company during the geopolitical upheaval caused by Russia's invasion of Ukraine. It highlights the challenges of adapting design strategies while maintaining a coherent brand identity, emphasizing the importance of robust design systems. The conversation also touches on the integration of AI in creative processes and the need for inclusivity in design, ultimately advocating for a nuanced approach to branding in a rapidly changing digital landscape.
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