58. Michael Jeter, Creative Director from Zapier: Systems have always been a part of solving design problems
Design Systems Podcast
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Design Systems and Brand Evolution
This chapter examines the shifting relationship between design systems and branding in the digital age, tracing the historical impact of design on brand identity. It highlights the integration of creativity and systems thinking as essential for maintaining brand consistency while fostering innovation. The discussion emphasizes the balance between structured guidelines and the fluid adaptability required to keep pace with cultural changes and evolving technologies.
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