The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands How He Buys Multi-Million Dollar Brands with Fan Bi, Founder/CEO of The Hedgehog Company
Jan 29, 2024
Fan Bi, Founder & CEO of Hedgehog, talks about valuing direct-to-consumer brands, challenges in the messy middle stage, expanding a DTC business to additional sales channels, and the Founder's predicament in the consumer acquisitions market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Shifting Perspectives on Valuation for Direct-to-Consumer Brands
02:12 • 14min
Early Funding and Brand Acquisition Strategy
15:47 • 1min
Challenges of the Messy Middle Stage and Identifying Quality Brands
16:57 • 5min
Expanding a DTC Business to Additional Sales Channels
21:59 • 3min
Scalability and Benefits of the Direct-to-Consumer (DTC) Channel
25:09 • 6min
Founder Predicament and Exit Opportunities
31:06 • 15min