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6min chapter
How He Buys Multi-Million Dollar Brands with Fan Bi, Founder/CEO of The Hedgehog Company
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Scalability and Benefits of the Direct-to-Consumer (DTC) Channel
This chapter explores how brands are encouraged to embrace the DTC model due to rising costs associated with middlemen like Google. It also emphasizes the importance of finding good channel fit and explains that DTC offers more expertise in certain cases.
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