Modern Wisdom #255 - Rory Sutherland - The Psychology Of Irrationality
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Dec 7, 2020 
Rory Sutherland, Vice Chairman of Ogilvy Advertising and a behavioral psychology enthusiast, dives into the irrational side of human behavior. He shares humorous insights about bizarre consumer choices, including a critique of hand dryers and the absurdity of credit card designs. Sutherland also explores the impact of platforms like TikTok and OnlyFans on societal norms and discusses how constraints can shape reputation and choices. His witty take on serious topics reveals the overlooked quirks of our decision-making processes.
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TikTok's Constraints Improve Content
- TikTok's constrained format, like Twitter and Facebook, reduces choice overload for creators.
- This restriction improves content quality by limiting variables and enabling easy music integration.
Reputation's Multiplicative Nature
- Many life aspects, like reputation, resemble multiplication more than addition, unlike economics' assumptions.
- A single bad act (like "shag[ging] one sheep") can ruin a reputation, regardless of other positive actions.
Passports: Physical vs. Digital
- Chris questions the need for physical passports, suggesting alternatives like RFID or biometrics.
- Rory suggests a hybrid approach, keeping physical passports for reassurance while allowing passport-free travel.