Modern Wisdom

#255 - Rory Sutherland - The Psychology Of Irrationality

Dec 7, 2020

01:08:52

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Discussing the psychology of irrational human behavior with Rory Sutherland, covering topics like the challenges of 2020, quirky advice, the absurdity of credit card numbers, and the influence of technology on choices. Delving into the importance of physical objects over digital alternatives, exploring the efficiency of Dyson Airblade hand dryers and paper towels, critiquing credit card design flaws, and examining human behavior through the lens of social dynamics. Highlighting the impact of Zoom on business communication dynamics.

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Quick takeaways

TikTok provides manageable constraints for content creation, enhancing engagement.

Offering too many product customization options can lead to dissatisfaction.

Understanding human behavior requires acknowledging exceptions and embracing ambiguity for improved decision-making.

Deep dives

Rory Sutherland's Take on TikTok and Choice Reduction

Rory Sutherland discusses the appeal of TikTok as a platform for easy content creation, highlighting its music aspect and the concept of choice reduction. He compares TikTok to Twitter and Facebook in terms of providing constraints for users to create engaging content without overwhelming choices, emphasizing the importance of manageable options in decision-making processes.

Challenge Assumptions Before Assigning Blame

00:50

Ergodicity Debate and Multiplicative Dynamics in Economics

02:18

Introduction

2min

Exploring Human Behavior and Choice Through Analogies and Examples

5min

Multiplicative Dynamics and Physical Tangibility

10min

Comparing Dyson Airblade Hand Dryers & Paper Towels with Bathroom Market Strategy Insights

2min

Critique of Credit Card Design and Usability in Everyday Objects

3min

Exploring Human Behavior and Social Dynamics

23min

The Influence of Zoom on Business Communication

22min

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

2020 is the year of change. Human behaviour is far less rational and sophisticated than we might claim. Combine these two and you have the ideal breeding ground for a Rory episode.

Expect to learn what Rory thinks about my new Bear or Bull game, his opinions TikTok and OnlyFans, why sticking your genitals in a Dyson AirBlade is a bad idea, how Rory would advise Boris, why credit card numbers are ridiculous and much more...

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