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#255 - Rory Sutherland - The Psychology Of Irrationality

Modern Wisdom

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Value in Learning: Courses vs. Books

This chapter investigates why people are more inclined to spend on courses than on books, focusing on perceived value and the psychology of consumer behavior. It highlights how context and anticipated outcomes influence pricing and engagement in educational experiences. The discussion extends to the fascinating concepts of teleo anticipation and how awareness of an endpoint shapes various aspects of consumer perception and experience.

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