The Glossy Beauty Podcast
Scotch Porter founder Calvin Quallis: 'Beards have staying power’
Aug 17, 2023
Calvin Quallis, Founder of Scotch Porter and expert in the men's grooming industry, shares the founding story and success of the brand. The podcast covers men’s care trends, their bet on new categories such as fragrance and skin care, and their $11 million dollar series B funding round. They also discuss the impact of social marketing, wholesale expansion, and the importance of retail in maintaining a connection with consumers. Lastly, they touch on men's skincare trends on TikTok and the brand's fragrance expansion and branding strategy.
41:15
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Quick takeaways
- The rising acceptance of facial hair has led to a boom in beard care products, with Scotch Porter's beard conditioning balm ranking as the No. 2 best-selling product in the entire men's care category at Target.
- Scotch Porter founder Calvin Quallis has successfully expanded the brand beyond beard care into body care, skincare, and fragrance, demonstrating the brand's focus on serving men and helping them feel their best.
Deep dives
Beard care products are booming in the men's grooming category
The rising acceptance of facial hair has led to a boom in beard care products. Scotch Porter, a popular beard care brand, has seen success with its beard conditioning bomb, ranking as the number two best-selling product in the entire men's care category at Target.
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