

Scotch Porter founder Calvin Quallis: 'Beards have staying power’
Aug 17, 2023
Calvin Quallis, Founder of Scotch Porter and expert in the men's grooming industry, shares the founding story and success of the brand. The podcast covers men’s care trends, their bet on new categories such as fragrance and skin care, and their $11 million dollar series B funding round. They also discuss the impact of social marketing, wholesale expansion, and the importance of retail in maintaining a connection with consumers. Lastly, they touch on men's skincare trends on TikTok and the brand's fragrance expansion and branding strategy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Launch Story of the Brand
02:15 • 16min
Social Marketing Strategy and Influencer Outreach
18:33 • 2min
The Impact of Wholesale Expansion and the Importance of Retail
20:22 • 2min
Barbershops, Retail Expansion, and Fundraising
22:47 • 4min
Men's Skincare Trends on TikTok
26:49 • 6min
Fragrance Expansion and Branding Strategy
32:31 • 7min