Back in the day, the men’s grooming category was synonymous with shaving products. But not anymore. The rising acceptance of facial hair has led to a boom in beard-care products.
Take Scotch Porter, for example. On top of the fact that it's the top-selling beard-care brand at Target, its beard conditioning balm is the No. 2 best-selling product in the retailer's entire men’s care category.
“Beards have the staying power,” said Scotch Porter founder Calvin Quallis on this week’s episode of the Glossy Beauty Podcast. Investors agree that beard care is big business, as well. The brand’s $11 million dollar Series B round was led by Pendulum, a firm founded by the Obamas' financial advisor. The brand is now expanding into body care, skin care and fragrance.
In the episode, Quallis shares the founding story of the brand, which emerged from the popular barbershop he founded to serve as a hub for both hair care and events ranging from performances to political debates. He also talks about men’s care trends and the brand’s bet on new categories such as fragrance and skin care.
Related reads:
Men’s grooming sales pick up momentum
Men’s brands remain ‘bullish on beards’
The mustache makes its comeback: How brands are getting on board
