

How to Scale Creative Ideation (Almost) Infinitely
Aug 2, 2023
Taylor and Richard discuss a revolutionary approach to creative ideation, emphasizing the importance of aligning creative production with media buying. They also explore the challenges of balancing creative ideation and constraints, the importance of generating more ideas for advertising campaigns, and the significance of implementing a creative system for cost control in media buying.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Revolutionary Approach to Creative Ideation
01:54 • 19min
Balancing Creative Ideation and Constraints
21:20 • 5min
The Importance of Generating More Ideas in Advertising Campaigns
26:23 • 10min
The Importance of a Creative System for Cost Control in Media Buying
36:50 • 2min