The Importance of Generating More Ideas in Advertising Campaigns

For ecommerce entrepreneurs and agency owners alike, creative continues to be the most important variable — and the trickiest to operationalize.

On this episode, Taylor and Richard talk about a recent breakthrough at CTC: A new framework, courtesy of CTC Director of Creative Strategy Aileen McKenna, that reliably generates good creative ideas — quickly. 

⁠Show Notes:

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
• Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc