How to Scale Creative Ideation (Almost) Infinitely
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of a Creative System for Cost Control in Media Buying
This chapter explores the significance of implementing a creative system to control costs and safeguard advertising budgets. It delves into different approaches companies use, such as producing numerous ads with lower quality but higher quantity, or establishing a monthly process to generate a substantial number of ads. The chapter underscores the need for a cohesive creative strategy when implementing cost control as a mechanism for media buying.
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