Faith Driven Entrepreneur Episode 79 - The Science of Radical Giftology with John Ruhlin
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Oct 22, 2019 In this conversation, John Ruhlin, author of Giftology and founder of a strategic gifting agency, shares insights on the art of meaningful gift-giving. He discusses how personalized gifts can create emotional connections and foster loyalty far better than typical promotional items. John explores the psychology behind gifting, emphasizing intentionality and surprising recipients with gifts at unexpected times. He also touches on the importance of prioritizing family in life and business, all while promoting a radical approach to generosity that can significantly boost relationships and ROI.
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Early Cutco Breakthrough
- At 20 John mailed high-end Cutco carving sets with handwritten notes to CEOs and secured large orders despite being inexperienced.
- That early tactic became the foundation for his gifting agency and the concept of radical generosity in business.
Gifts As Lasting Artifacts
- Tangible, personalized items act as lasting artifacts that trigger recurring emotional reminders and reciprocity.
- Generic promotional swag communicates indifference and undermines loyalty and referrals.
Always Handwrite The Note
- Always include a handwritten note and avoid automated, typed messages.
- Handwritten personalization signals genuine thought and prevents gifts from feeling automated.
