STR Data Lab™ by AirDNA

Super Bowl, Mardi Gras & More: STR Strategies for High-Demand Events

Feb 6, 2025

Brandy Canaley, COO of Roami, an expert in urban short-term rentals, shares her strategies for managing rentals during high-demand events like the Super Bowl and Mardi Gras. She discusses the complexities of pricing and staffing, emphasizing meticulous planning and clear communication with guests. Brandy highlights the importance of guest satisfaction even amidst high rates, offering tips to enhance the rental experience. She also compares the short-term rental dynamics of New Orleans and Phoenix, revealing the unique challenges in each market.

31:00

Episode guests

Brandy Canaley

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective short-term rental management during high-demand events requires meticulous planning and clear communication with staff to ensure timely operations.

Strategic pricing and guest service management are essential for balancing revenue needs and guest satisfaction during major events like the Super Bowl.

Deep dives

Operational Challenges During Major Events

Managing operations during major events like the Super Bowl poses significant challenges for short-term rental operators. The influx of guests leads to an exceptionally high turnover rate, necessitating precise timing for cleaning and maintenance. Operators must ensure that units are cleaned and ready on schedule, as the luxury of flexibility on cleaning times disappears. Establishing clear expectations with staff and ensuring sufficient manpower is critical to avoid operational bottlenecks during peak demand periods.

Intro

2min

Maximizing Rentals During Major Events

6min

Comparative Analysis of Short-Term Rental Markets: New Orleans vs. Phoenix

3min

Surging Rental Rates During High-Demand Events

2min

Mastering Guest Expectations at Major Events

15min

Navigating Guest Behavior During Major Events

3min

In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, interviews Brandy Canaley, COO of Roami and fellow GMH podcast host. They delve into the complexities and strategies of managing short-term rentals during major events such as the Super Bowl, Mardi Gras, and Taylor Swift concerts. Brandy shares her expertise on operations, pricing, and staffing challenges that arise when markets are near full occupancy. Roami operates about 800 units in urban environments like South Florida and New Orleans, where high ADR events are common.

They discuss the advance planning required for these events, from ensuring units are cleaned on time to coordinating with contracting agencies for extra help. Brandy emphasizes the importance of meticulous planning, setting proper expectations for guests, and managing last-minute bookings. The conversation touches on the impact of local regulations on short-term rental markets, using New Orleans as a case study. Additionally, Brandy talks about the need to balance high rates with guest satisfaction and how small gestures can enhance the guest experience. She advises smaller hosts to streamline operations and be prepared for higher clean-up requirements post-event.

The interview also covers tips for making rental listings stand out during high-demand periods. Brandy shares insights on managing listings' location descriptions and leveraging amenities to attract guests. She also highlights the importance of maintaining calm under pressure and rewarding staff after high-demand weekends. Finally, Brandy invites listeners to learn more about Roami's short-term rentals in Miami and New Orleans and to tune in to the GMH podcast for further industry insights.

You don’t want to miss this episode!

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Connect with Jamie on LinkedIn and Twitter:

LinkedIn: https://www.linkedin.com/in/jamiehlane/

Twitter: https://twitter.com/Jamie_Lane

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Connect with Scott on LinkedIn:

LinkedIn: https://www.linkedin.com/in/sagescott

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