In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, interviews Brandy Canaley, COO of Roami and fellow GMH podcast host. They delve into the complexities and strategies of managing short-term rentals during major events such as the Super Bowl, Mardi Gras, and Taylor Swift concerts. Brandy shares her expertise on operations, pricing, and staffing challenges that arise when markets are near full occupancy. Roami operates about 800 units in urban environments like South Florida and New Orleans, where high ADR events are common.
They discuss the advance planning required for these events, from ensuring units are cleaned on time to coordinating with contracting agencies for extra help. Brandy emphasizes the importance of meticulous planning, setting proper expectations for guests, and managing last-minute bookings. The conversation touches on the impact of local regulations on short-term rental markets, using New Orleans as a case study. Additionally, Brandy talks about the need to balance high rates with guest satisfaction and how small gestures can enhance the guest experience. She advises smaller hosts to streamline operations and be prepared for higher clean-up requirements post-event.
The interview also covers tips for making rental listings stand out during high-demand periods. Brandy shares insights on managing listings' location descriptions and leveraging amenities to attract guests. She also highlights the importance of maintaining calm under pressure and rewarding staff after high-demand weekends. Finally, Brandy invites listeners to learn more about Roami's short-term rentals in Miami and New Orleans and to tune in to the GMH podcast for further industry insights.
You don’t want to miss this episode!
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Episode 119
