A Bit Fruity with Matt Bernstein
Bud Light and the End of Rainbow Marketing, For Now
Jan 2, 2024
The podcast discusses the controversy of a Bud Light marketing partnership, the backlash over a commemorative can, the intersection of big brands with LGBTQ+ rights, comparisons to past brand controversies, and the struggles of online creators in navigating political and corporate backlash.
38:55
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Quick takeaways
- Brand image shift towards inclusivity backfired for Bud Light, leading to severe backlash and sales decline.
- Misinterpreted collaboration with TikTok star sparked controversy, exposing challenges in brand marketing and political alignment.
Deep dives
Bud Light's New Marketing Direction
Earlier this year, Bud Light's new vice president of marketing aimed to steer the brand towards a more inclusive direction, targeting younger, progressive audiences. Feeling that Bud Light had drifted from these audiences, Bud Light's decline prompted this strategic shift away from its frat boy image.
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