A Bit Fruity with Matt Bernstein Bud Light and the End of Rainbow Marketing, For Now
Jan 2, 2024
The podcast discusses the controversy of a Bud Light marketing partnership, the backlash over a commemorative can, the intersection of big brands with LGBTQ+ rights, comparisons to past brand controversies, and the struggles of online creators in navigating political and corporate backlash.
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Bud Light Partnership
- Dylan Mulvaney partnered with Bud Light for a March Madness promotion.
- The partnership included a sponsored Instagram video and a custom can.
Media Backlash
- Fox News and other right-wing media outlets amplified the partnership, framing it as controversial.
- This sparked a widespread boycott, impacting Bud Light sales and leading to executive firings.
Conservative Beer
- Seth Weathers launched "Conservative Dad's Ultra Right Beer" as an alternative to Bud Light.
- The brand continues to engage in culture war marketing, featuring figures like Riley Gaines.