6min chapter

A Bit Fruity with Matt Bernstein cover image

Bud Light and the End of Rainbow Marketing, For Now

A Bit Fruity with Matt Bernstein

CHAPTER

Introduction

Exploring the controversy following a marketing partnership between Bud Light and TikTok star Dylan Mulvaney, focusing on the promotion of a March Madness giveaway. The chapter highlights the push for inclusivity in brand marketing and the exaggerated backlash that followed due to misinformation.

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