Unintentional Advertising Mess: The Bud Light Controversy

This chapter delves into the fallout of a sponsorship between Bud Light and Dylan Mulvaney, resulting in a controversial commemorative can and severe sales decline. It explores the reactions from conservative media outlets, feud with Travis Trit, launch of Conservative Dad's Ultra Right Beer, and Anheuser-Busch's attempt to address the situation. The narrative also scrutinizes the intersection of big brands with LGBTQ+ rights and the repercussions of navigating such controversies.