A Bit Fruity with Matt Bernstein cover image

Bud Light and the End of Rainbow Marketing, For Now

A Bit Fruity with Matt Bernstein

CHAPTER

Political Controversy and Brand Backlash: Comparing Bud Light Boycott to Nike Campaign

Exploring the impact of a trans individual becoming a target for right-wing media, drawing parallels to historical figures like Anita Bryant. Contrasting the backlash of the Colin Kaepernick Nike campaign, the discussion highlights the evolving consumer awareness of political implications in purchasing decisions.

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