Product Growth Podcast How to Succeed as a Head of Growth, with Andrew Capland, 2x Head of Growth at Wistia, Postscript
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Dec 11, 2024 
Andrew Capland, a two-time Head of Growth at Wistia and Postscript, shares his insights on building effective growth teams and achieving sustainable success. He discusses the alarming trend of short tenures in growth leadership and the importance of aligning expectations. Andrew dives into data-driven growth models, personalized onboarding, and actionable monetization strategies. He also emphasizes the significance of documenting processes and overcoming imposter syndrome, leaving listeners with practical tips for thriving in growth roles.
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Short Tenures
- Head of Growth tenures are short because growth is a new field, leading to mismatched hires.
- Companies and growth leaders struggle to align on responsibilities, causing friction.
Growth Vectors
- Growth leaders should consider the company's go-to-market model, growth model, and growth stage.
- Aligning these vectors with the leader's experience increases the likelihood of success.
Scoping Challenges
- Andrew Capland initially over-indexed on marketing tactics, receiving pushback to scope down.
- Later, excessively scoping down led to missed OKRs and a performance review critique.
