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Product Growth Podcast
How to Succeed as a Head of Growth, with Andrew Capland, 2x Head of Growth at Wistia, Postscript
Dec 11, 2024
Andrew Capland, a two-time Head of Growth at Wistia and Postscript, shares his insights on building effective growth teams and achieving sustainable success. He discusses the alarming trend of short tenures in growth leadership and the importance of aligning expectations. Andrew dives into data-driven growth models, personalized onboarding, and actionable monetization strategies. He also emphasizes the significance of documenting processes and overcoming imposter syndrome, leaving listeners with practical tips for thriving in growth roles.
01:50:05
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Quick takeaways
- Growth leadership roles face high turnover rates due to mismatches between organizational needs and candidate expertise.
- Understanding different growth roles—such as growth product leaders, marketers, and sales leaders—helps define team synergies and expectations.
Deep dives
Short Tenure of Growth Leaders
Growth leadership roles often see short tenures averaging 12 to 16 months due to the challenging nature of these positions. Growth as a capability is relatively new, leading to a limited pool of experienced leaders and potential mismatches between company needs and candidate expertise. Additionally, a lack of clarity in collaboration between growth leaders and their teams can create friction, causing frustration on both sides. This misalignment can lead companies to prematurely conclude that a growth leader isn't working out, contributing to the high turnover rate.
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Listen to the best highlights from the podcasts you love and dive into the full episode