WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups 964 - WP-Tonic Show: Startups or Established Companies, Why Culture is Everything!
Jun 12, 2025
In this engaging discussion, Brad Englert, founder of Brad Englert Advisory and seasoned technologist, explores why culture is everything for businesses. He reveals how company culture directly influences success, whether in startups or established firms. Brad highlights the gap between a company’s public persona and internal culture, stressing the vital role of ethical leadership. He also addresses AI's impact on corporate culture, discussing the risks of job loss and the importance of communication. Personal anecdotes enhance lessons on managing expectations in professional settings.
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Core Elements of Company Culture
- Company culture centers on mission, vision, values, and strategy for success.
- Many organizations lack proper strategy, leaving them rudderless and ineffective.
Proactive Culture Change Steps
- Engage with customers directly to rebuild trust and improve service.
- Communicate values clearly and replace leaders who don't align with culture shifts.
Leadership Relationship Principles
- Successful relationships require knowing goals, managing expectations, and genuine care.
- Leadership effectiveness grows by practicing proactive communication and understanding stakeholders.
