Personal Branding and Danish Wisdom with Erika Barry
Sep 20, 2023
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In this engaging conversation, Erika Barry, an international trainer and founder of Moksha Aesthetics, shares her transformative journey from a hospital setting to the aesthetic industry. She discusses her marketing strategies and the nuances of personal branding, emphasizing the importance of making clients feel valued. Erika also dives into the art of patient assessment and the vital role of patience in both employee and client relationships. Her insights offer a unique perspective on fostering community and continual learning in the aesthetics field.
Erika Barry emphasizes the importance of ongoing education in aesthetics to ensure patient safety and enhance injector competence.
She distinguishes personal branding from reputation by highlighting the emotional impact providers have on clients through their values and interactions.
Deep dives
Erica Berry's Journey to Aesthetic Excellence
Erica Berry, known in the industry as Injector Bunny, shares her unconventional path into the aesthetics field, stemming from her background as a nurse practitioner. Initially, she felt unprepared, receiving limited training on injectable techniques while transitioning from a structured hospital environment to the less regulated medical spa world. This experience ignited her passion for education, leading her to develop training programs that emphasize safety and knowledge for injectors. Erica’s journey illustrates the importance of ongoing education and adaptation in an ever-evolving industry, which she has embodied through her work with various training platforms.
Emphasizing Patient-Centric Care
Erica advocates for a patient-centric approach to aesthetics, urging injectors to think of their practice similarly to how medical professionals assess patient needs. She emphasizes the importance of taking time to understand patients’ individual circumstances rather than hastily concluding treatments. By likening the process to solving a crime, she encourages professionals to look for clues in patient assessments to enhance their treatment results. This method fosters not only better outcomes for patients but also builds trust and credibility in the injector-patient relationship.
The Importance of Personal Branding
The concept of personal branding is a central theme in Erica's philosophy, which distinguishes reputation from intentional branding. She believes that a personal brand is defined by how a provider makes people feel and the values they project, rather than just their professional credentials. In her training sessions, she aims to inspire confidence and support in her students, helping them form strong connections with their own clients. Erica's approach highlights that emotional resonance can be more impactful than traditional marketing strategies within the aesthetic industry.
Patience and Adaptation in Business
Erica stresses the critical nature of patience when it comes to business growth and success in aesthetics. She suggests that newcomers allow time for their practices to develop and must be prepared to make mistakes along the way, as these experiences often lead to growth and learning. By sharing her own journey, which took years to bear significant fruit, she encourages injectors to be steadfast and to focus on results rather than immediate profit. This mindset fosters a sustainable approach to practice management and reinforces that dedication to service ultimately brings financial rewards.
This week, AmSpa President and COO, Cathy Christensen, speaks with Erika Barry, NP-C, MSN, international trainer and founder of Moksha Aesthetics. They discuss aesthetic detective work, personal branding and the importance of a pause. Their conversation includes:
Barry’s journey from hospital to cosmetic clinic and medical spas;
What led her to Patreon and how she became @injectorbunny;
Stepping back and assessing the clues in a patient’s face;
Her talent for patience with employees, marketing and patients;
Marketing tips and how you make someone feel;
The distinction between your reputation and your personal brand;