In this engaging conversation, Erika Barry, an international trainer and founder of Moksha Aesthetics, shares her transformative journey from a hospital setting to the aesthetic industry. She discusses her marketing strategies and the nuances of personal branding, emphasizing the importance of making clients feel valued. Erika also dives into the art of patient assessment and the vital role of patience in both employee and client relationships. Her insights offer a unique perspective on fostering community and continual learning in the aesthetics field.