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The Analytics Edge
Understanding Your Customer with Marketing Analytics with Jason Davis, Founder and CEO at Simon Data
Nov 7, 2023
Jason Davis, Founder and CEO at Simon Data, discusses the modern martech stack and the role of customer data platforms in marketing analytics. He explores the advantages of using the data warehouse as the center of marketing and customer data, as well as the impact of generative AI and LLMs on marketing analytics.
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Quick takeaways
- Comprehensive data management solutions like customer data platforms (CDPs) are crucial for leveraging marketing analytics and driving insights across multiple channels and technology systems.
- The shift towards composable and warehouse-native apps in the marketing data stack aims to enable true centralization of data and improve activation models, leading to more accurate and unified customer 360 views.
Deep dives
Marketing analytics and the role of a customer data platform
In this podcast episode, Jason Davis, the founder and CEO of Simon Data, discusses the importance of marketing analytics and the role of a customer data platform (CDP). Davis explains that the explosion of customer and marketing data has driven the need for comprehensive data management solutions like CDPs. He shares his own journey from being a data scientist to building an ad tech platform and ultimately founding Simon Data, a CDP built on Snowflake. The goal of Simon Data is to enable marketers to leverage their core business data to drive analytics, insights, and operational actions across multiple channels and technology systems.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode