The Analytics Edge

Understanding Your Customer with Marketing Analytics with Jason Davis, Founder and CEO at Simon Data

Nov 7, 2023

Jason Davis, Founder and CEO at Simon Data, discusses the modern martech stack and the role of customer data platforms in marketing analytics. He explores the advantages of using the data warehouse as the center of marketing and customer data, as well as the impact of generative AI and LLMs on marketing analytics.

37:48

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Jason Davis

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Episode notes

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Quick takeaways

Comprehensive data management solutions like customer data platforms (CDPs) are crucial for leveraging marketing analytics and driving insights across multiple channels and technology systems.

The shift towards composable and warehouse-native apps in the marketing data stack aims to enable true centralization of data and improve activation models, leading to more accurate and unified customer 360 views.

Deep dives

Marketing analytics and the role of a customer data platform

In this podcast episode, Jason Davis, the founder and CEO of Simon Data, discusses the importance of marketing analytics and the role of a customer data platform (CDP). Davis explains that the explosion of customer and marketing data has driven the need for comprehensive data management solutions like CDPs. He shares his own journey from being a data scientist to building an ad tech platform and ultimately founding Simon Data, a CDP built on Snowflake. The goal of Simon Data is to enable marketers to leverage their core business data to drive analytics, insights, and operational actions across multiple channels and technology systems.

Introduction

5min

The Impact of Cloud Computing on Business Prototype

11min

Comparison of Composable CDP and Package CDP

3min

Benefits of Using the Data Warehouse as the Center of Marketing and Customer Data

15min

The Impact of Generative AI and LLMs on Marketing Analytics

4min

This episode of The Analytics Edge, sponsored by NetSpring, features Jason Davis, the Founder and CEO at Simon Data. Simon Data is a next-generation customer data platform (CDP) built on Snowflake. It offers the fastest and simplest way to provide a true 360 degree customer view for your marketing team. Jason describes the modern martech stack and how CDPs are moving to the data warehouse, the differences between packaged and composable CDPs, and how marketing analytics helps marketers reach customers more quickly and more effectively via personalization.

With a PhD in machine learning, data mining, and statistics, Jason has helped Simon Data provide businesses the spending trends, behavioral trends, and direct customer feedback required for a comprehensive understanding of their customers. Jason was also the founder of Adtuitive, an adtech platform that was acquired by Etsy to power Etsy’s own internal ad systems.

In this episode, Jason discusses strategies for centralizing data, the role of the data warehouse, and how GenAI and LLMs are impacting marketing.

Bio:

Jason Davis is the Founder and CEO at Simon Data. With a PhD in machine learning, data mining, and statistics, Jason was also the founder of the retail adtech platform, Adtuitive, which was acquired by Etsy in 2009 to power Etsy’s own internal ad systems.

Key Quote:

“True centralization aggregates data from all channels, not just what someone clicked on the website – offline, IoT, support... Let's have shipping and returns data and everything else that is required to properly instrument a real business put in a single place, which is governed, secure, complete, and accurate.”- Jason Davis